Incremental Attribution: Meta's new standard for measuring and optimising true ad impact
Digital advertising is going through a pivotal moment. The rise of artificial intelligence, the pressure to demonstrate tangible results and the increasing complexity of consumer journeys have meant that brands are no longer satisfied with measuring total conversions. The big question today is: 👉 How much of those conversions are due to [...]
Digital Out-of-Home Strategies: geolocalised branding for 2025
Outdoor advertising has done a 180° turnaround. From traditional print, fixed and mass formats, we have moved into a new digital era where data, context and accuracy are everything. This shift is called Digital Out-of-Home (DOOH), and in 2025, geolocated branding has positioned itself as one of its most powerful pillars. [...]
What are enhanced conversions in Google Ads and why should you activate them as soon as possible?
If you run Google Ads campaigns, it's probably happened to you at some point: you look at your results and ask yourself "Why am I getting fewer conversions than I know I'm generating? You see leads in your CRM, orders in your online shop... but in Google Ads, the figures don't add up. How does that sound? You are not [...]
Alternative measurement tools to GA4
Looking for alternative measurement tools to GA4? If you've been feeling like Google is getting in your way with measurement lately, you're not alone. Since the advent of GA4 and the famous Consent Mode, collecting data has become an exercise in patience... and faith. The metrics no longer add up. But don't worry, there are [...]
What is TikTok Shop? How to buy and sell on the platform.
TikTok Shop is the new e-commerce functionality integrated within TikTok. This innovative tool connects brands, creators and consumers, offering an interactive and direct shopping experience without leaving the app. Now, TikTok Shop is coming to Spain and promises to revolutionise the way businesses sell and users buy, [...]
PMAX campaigns on Google: everything you need to know
In the constant quest to innovate in the digital advertising space, Google has a powerful and versatile tool that is changing the rules of the game for advertisers: Performance Max Campaigns (PMAX). These campaigns significantly improve the effectiveness and reach of ads by utilising Google Ads' extensive inventory in a single campaign.