How to design a landing page that converts: must-have elements
I am sure we have all entered a website looking for a solution and, in less than three seconds, we have felt as lost as an octopus in a garage. Too many CTAs, very long texts and a design stuck in «1998». The result is obvious: you close the tab. In this article, I will [...]
Creativity that converts: how to apply A/B testing to your brand storytelling
Creativity is a magic ingredient that makes a brand stand out, excite and stick in people's minds. Today, inspiration without direction is not enough. Good ideas need validation, and that's where A/B testing comes in. On a daily basis, creatives ask themselves a lot of questions that [...]
UX/UI tools you need to know about
In the very wide world of graphic and especially digital design, user experience design (UX/UI) has become a monstrous discipline thanks to devices such as computers or mobiles, becoming a fundamental branch of design to guarantee memorable and functional user experiences. But what exactly does it mean to [...]
The importance of iconography and symbolism in the digital world
In the very wide world of design, where images impact and excite much more than words, and visual experiences determine users' emotions, iconography and symbolism are fundamental tools with much more history and importance than we are aware of. We tend to confuse these two disciplines as elements that [...]
Design in everyday life
An overlooked reality is that wherever we look, we find design in our daily lives. From that moment when we open our eyes and check the time on the clock, to when we open social media or choose what to wear, design is there, influencing our every decision, and even influencing the way we think about what to wear.