Is it possible to do SEO in Amazon? The answer is clear and it is yes. The online retail giant has its own positioning algorithmThe A9, with its specific features to which attention should be paid. The secrecy by the sales provider is absoluteWell, we are used to it. It is often said that Amazon will show the products they want to sell and there is little you can do about this. Well... the latter is not entirely true.So let's look at why.
There are several ranking factors that can be difficult for marketers large and small to take on board at first, as they go out into the field to play. The American king of Internet sales lends special attention the so-called '.performance factorsThese are, for example, the number of sales a product has, the images, the CTR, or the rating score. Of course, the price is another performance attribute key that affect the positioning of a listing and one of the determining factors for winning the buy box.
But then, what factors can you intervene on in order to do SEO on Amazon? These are the so-called relevant factors and are closely related to the research keywords. It is about acting on the different editable fields of a product page on Amazon, in relation to key words of interest, which allow rank positively in front of a searches of users.
Ok, so what do I have to 'touch' to do SEO on Amazon?
First of all, it is important to be clear that here the keyword research reigns supremewhich is in charge. In all the fields below, it is a matter of acting on a keyword in relation to our product page on Amazon. Once the performance factors have 'started to move', it is now the turn of the relevance factors. It should also be borne in mind that if there are not many product pages competing for one termOn Page factors become more important and can represent an important great opportunity.
Probably, the field product title is the one that greater strength can contribute to our strategy On Page on Amazon. In this case it is a matter of including as many keywords related to our product page as possible. Yes, I've seen things you wouldn't believeI have seen personalised pillows titled as a rectangular cushion with a photo, so it is clear that few people are looking for a rectangular cushionwhen you're looking for a pillow, right? Well, that's what the Amazon keyword research tools.
Here are some tips for SEO titles on Amazon:
- Include your brand name.
- Include a clear description of the product's attributes.
- Mention a specific ingredient or material.
- Specify the colour of your product.
- Specifies the size of the product.
- Mention the quantity of product, if applicable.
Also, before jumping to the descriptions where it may be even more relevant, it is necessary to avoid keyword stuffing in any of the editable product fields. Don't over-use keywords, because the algorithm will detect this and it will have a negative effect. Ok, first-rate SEO, but it has to be said. You can jump into view as a technique for spameo and drastically affect your CTR.
Amazon descriptions with a little bit of love
The descriptions The product, of course, is another of the elements to which the users pay special attention to.
Apart from being persuasive and conveying the values of your brand, this is about including our main keyword (without stuffing), and then offer the largest possible number of semantic field alternatives possible.
Alerts should always more than 1,000 characters with spaces and living as close as possible of the limit in 2,000 characters (including spaces). The bold and the lists are elements that will favour positioning within your product descriptions, so use them.
Finally, a field to which not always is lent the necessary attention are the back-end keywords. Normally, we pay attention to image keywords. Ok, these are the most important ones, but we also have to pay attention to the back-end keywords. These would be something similar at meta-tags of any HTML content and this is where they can be acted upon.
The good news here is that we should be well advanced in our work. It is about include all the keywords from other fields and refine with a little more research.
This can be an easy starting point to start fighting for the top positions. As a minimum, I would recommend working on the relevance factors for the main products in the catalogue.We can then focus on the performance factors; product sales, CTR, images, or the number of ratings.
Later, the advertising within Amazon and other marketing tools, they can help significantly to improve our performance rankings. Formerly of that, I would never neglect the On Page relevance factors..
