The CLIENT
Campo y Tierra
THE INDUSTRY
Agriculture
Campo y Tierra, Europe's largest cherry exporters, needed a new brand that reflected innovation and modernity, while maintaining their rustic, family-run essence and activating digital sales.
Fortunately, they asked for our help.
The main objective was to activate your e-commerce with the aim of boosting sales of cherries and some by-products and, at the same time,to renovating the entire image of a century-old brand.
We completely rethink the whole of the brand image based on an in-depth study of the sector and brand values.
We developed a new website with this new brand approach and launched a digital strategy combining different channels to boost sales and de-seasonalise your product.
We analyse and prepare a sustained digital strategy by content marketing, programmatic advertising and web analytics, improving product sales by 200%.
We begin by redefining and focusing on the values that Campo y Tierra represent in today's agricultural export production landscape.
All asset production is also included: video, photography and visuals. You can visit consult the catalogue we made a brand.
In parallel, we define your e-commerce strategy and develop your entire digital environment.
We audit and review your web analytics, SEO, paid media campaigns and all your communications.
The results are a 200% increase in sales and business insight like never before.
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