Globant :

Transmedia content for commercial activation

The CLIENT

Globant

THE INDUSTRY

consultancy

Web designContent marketingTechnical SEOCreativity

Context

Globant, one of the world's largest consultancy firms, needed to commercially activating its verticals globally and asked us to help them develop a content strategy that would cut across their business solutions.

The challenge ->

The challenge

Respect the brand standards and its status as an expert in different areas through transmedia content that will support both the commercial areas and the SEO of the website and the capacity of the landing pages to obtain leads.

<- Context

How we hack your full-funnel

Web audit

As a starting point we audit your website at all levels: technical and content.

In this way, we obtained a clear roadmap both structurally and in terms of content generation.

Transmedia content

We align all the stakeholders Globant at three levels: management, commercial and editorial, in order to carry out a content proposal that made sense for the brand.

Demand generation

We draw up a plan for multi-channel demand generation in which we mix SEO, content, video and lead magnets oriented to generate interest in C-levels.

Results

web traffic

+ 0 %

contents in three languages

+ 0

whitepapers

+ 0

We generate more than 300 contents in three languages (English, Spanish and French) oriented to support your website and your different areas of management.

We increase traffic to your website by 150% The first year, thanks to content marketing, we discovered topics relevant to the company that were not being exploited before.

Similarly, we created and designed several White Papers with the aim of giving the brand relevance and positioning in an increasingly competitive market.