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Larios:

Building a new community of travellers and consumers with the power of geolocation

The CLIENT

Larios

THE INDUSTRY

Beverages

Digital advertisingSocial AdsCRMProgrammatic advertising
Larios digital advertising
Context

Beam Suntory is one of the world's leading companies in the production and distribution of alcoholic beverages. It has a significant international presence in key markets such as North America, Europe, and Asia.

The Challenge ->
The Challenge

Geolocate and impact customers who were travelling at the time and make them part of an exclusive community of travellers, while sending shop traffic to Dufry and its ecommerce.

<- Context

How we hack your full-funnel

Programmatic advertising

We generated a programmatic advertising campaign with more than 10,000,000 impacts to generate awareness and traffic to the retailer Drufry.

Paid media & social

We combine different channels with retargeting activations to increase consumer engagement and traffic to e-commerce.

Media coverage

We generate hundreds of news with an activation that went around the world.

Larios advertising

Results

of advertising impacts
+ 0 million
from traffic to shop
+ 0 %
of sales over target
+ 0
Larios digital advertising

As a result, we obtained more than 10,000,000 impressions in Madrid, Barcelona, Mallorca, Malaga, Alicante), as well as a increase in traffic of 30% more than expected.

We also improved shop traffic (Dufry) by 25% and increased sales at travellers' destination airports by 15% .

On the other hand, we started to build a community of travellers for Larios and the Beam Suntory group and laid the groundwork for working with its CRM data driven strategies.

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