Midas:

30% more qualified leads with methodology, paid media and creativity

The CLIENT

Midas

THE INDUSTRY

Franchises

Content marketingDigital advertisingSocial AdsTechnical SEOCRM

Context

Midas, a multinational company with more than 2500 centres worldwide, is one of the most recognised leaders in its sector. Their main challenge was clear: they were unable to capture enough qualified leads to achieve their business objectives.

The Challenge ->

The Challenge

Implement advanced recruitment techniques, improve the working model and technology, capture more qualified leads, optimise recruitment channels and improve the website.

<- Context

How we hack your full-funnel

Business audit

We audited the entire MIDAS business and analysed recruitment channels, seasonality and how they operated technologically.

SEO content strategy

We redefine your SEO and branded content strategy with the aim of increasing qualified traffic by improving its quality.

Paid media advanced

We rebuilt the paid media channels making them a 30% more profitable and more efficient.

Results

As a result of our work, MIDAS is now capturing 30% more than qualified leads, with a 15% reduction in the cost of acquisition.

We have increased their traffic by 150% thanks to our paid media and SEO methodology.

We have unified their dashboards by providing the different departments involved with relevant and actionable information.

We have also deployed CRO and channel optimisation strategies, as well as implementing a new CRM philosophy.

At the present time we have redefined and are designing their new website with the aim of further improving acquisition and conversions.

Qualified leads

+ 0 %

increase in web traffic

+ 0 %

Improved cost per lead

+ 0 %

FULL-FUNNEL Growth Stories

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