The PPC o pay-per-click advertisinghas become one of the most powerful tools for online advertising. PPC campaigns have radically democratised online advertising, helping small businesses to reaching out to more people, targeting specific audiences and above all, save money.
Throughout 2022 we have seen how many companies have moved from a traditional to a digital model, giving the PPC plays a key role in your digital marketing efforts.. Therefore, if you are not doing any PPC advertising, your business is missing out on valuable potential traffic and revenue.
The keywords and the simple announcements are the basis of search engine advertising. Choosing the right keywords is a prerequisite for achieving show your ads to your potential customers and don't waste your advertising investment.. This is basically what search engine advertising is all about.
What exactly is PPC?
PPC, which stands for pay-per-click, is a online advertising tool in which advertisers publish advertisements on a platform such as Google Ads and pay a fee every time someone clicks on it.
If you do almost any Google search, you will see ads appear at the top of the results page.
Companies use PPC to attract traffic, sales or enquiries from your target audience. The most common PPC platforms allow for comprehensive segmentationThis means that you can place ads only for those you feel fit your customer demographic, thus allowing to control and reduce the advertising investment..
Still have doubts about PPC? Read on for our top reasons to incorporate PPC campaigns into your small business.
Why use PPC Advertising?
Here I will explain why it is interesting to use ppc in your digital marketing strategies.
Profitability of PPC
Given that you only pay for PPC ads when a searcher interacts with your ad or website.This technique is a quick way to save moneyallowing you to better budget your ad spend. So instead of wasting money on ads that no one interacts with, you make sure you only pay for real impressions.
Easily controllable and adjusted to your needs
While other popular content marketing strategies require a long period of time before results can be seen, the PPC can be switched on and off with a click of the mouse.
With content marketing, you will see a gradual increase in leads and traffic over time, but with PPC, it will skyrocket almost overnight. The results are immediate when set up by a professional, and the conversion tracking demonstrates this with complete transparency.
You pay only when people actually see your advert
The PPC campaigns will only be charged when ad impressions actually convert into link clicks or website conversions.
Instead of having to focus on the initial text of your ad, now you can focus on adjusting your keyword targeting and budget.as well as in improve your website to drive those final conversions. Less money wasted on uninterested audiences means more money to spend on optimising your on-page content and landing pages.
Reaching the right audiences at the right time
With the growth of digital marketing, brands now have an opportunity to targeting your audience with precision. This is a key advantage of PPC advertising. Regardless of your type of business, you can adjust and change your PPC strategy to reach the right people at the right time and in the right place.
A local shop, for example, that sells office supplies, could tailor its campaign specifically to its area. In addition, if your shop is only open in the mornings, you can also run your ads only in the mornings, ensuring that no customers waste time in the shop.
In short, if your audience is looking for you, the PPC can help you find him.
PPC goes hand in hand with SEO
The search engine optimisation (SEO) is a central element of any online marketing strategy, which revolves around optimisation techniques to organically position the website in search engines. The truth is that you can have the best website in the world, but if it is not well positioned in search engines, very few people are going to know about it.
In the following article "SEO tips on content strategy". you can learn more about SEO optimisation.
This is where the PPC. By analysing the keyword impressions data, i.e., the number of people who see your ads with certain keywordsyou will begin to get an idea of which are the most popular.
You can also create a list of keywords long tail. As the name suggests, these are longer and often more specific search terms. Although they have less traffic, they also have less competition. Using these lists, you will be able to optimise your content on the page to climb the rankings on the results page and attract a very specific audience.
Keyword research and competitor analysis for PPC campaigns
The PPC campaigns Successful businesses do not launch blindly, and the key to achieving a significant ROI is to spend your time researching to understand the following:
- Which keywords should I choose to bid on and how much will they cost?
- What ads are your competitors running and what messages are they using?
You can find the right keywords to use in your campaign by using the tool Semrush Keyword Magicfinding all the keywords you need to build a profitable campaign.
Just enter a starting keyword, and it will generate all the information you need. list of ideas to use in your campaigns.
You can also obtain information about the competitionand much more, with the advertising research tool from Semrushwhere you can monitor and analyse what your competitors are doing, break down their strategy and understand how much they are spending on PPC and how much traffic they are generating.
Power see the ads that other brands are running can help you write good copy that stands out and differentiates itself from others, as can looking at your ad history and how your strategy has changed over time.
In conclusion, the PPC advertising is one of the fastest and most effective ways to increase the conversion rate of your business.. While it is not the only marketing strategy your business should consider, it certainly has huge advantages that should not be overlooked.
At DDigitals Agency we have a team of digital marketing experts who will help your business create effective ads and start your first PPC campaigns.
