It's the hot topic. Ever since it burst into our lives in December, ChatGPT has not ceased to generate news. And we think it's an excellent tool for improving the SEO of your website.
After Google announced, as part of its overall strategy SGEits own AI, Bard, y Bing has integrated ChatGPT in your browserThe race for the best assistant has only just begun.
Optimise your SEO content with ChatGPT
While all this is going on, we can continue to take advantage of the benefits of ChatGPT (in its version free) to get the most out of it at the SEO.
Here are some of them ideas to exploit their full potential.
Keyword research and analysis
As simple as giving ChatGPT a list of keywords and ask it to retrieve related keywords.
Not only will it do that, but we can also ask it (while we're at it, in table format), that we please classify that list by search intent.
A great help to improve the keyword researcha task that any SEO is carried out on an ongoing basis.
Content generation
If you are looking to improve the positioning of your website, ChatGPT can help you in different ways. We believe that it can become a great partner in creating a SEO content strategy.
AI can create titles and meta descriptions that are attractive and relevant to your content, which will allow you to increase organic traffic to your website.
ChatGPT can generate long tail search keywords or longtails that are relevant to your content.
However, it will be necessary to check that these keywords have a Search volume enough to ensure that they are in demand.
ChatGPT is able to create blog articles on a wide variety of topics. The more we refine the prompt or instruction, the closer it will come to meeting our expectations.
In this example, we will ask you to act as a SEO. In addition to the topic of "digital marketing tools", you will place in the text 10 keywords related to the main keyword.
Y ChatGPT is not only capable of creating texts, but also of creating summarises and rewrites them.
ChatGPT can also generating content for social media that is attractive and with which you can disseminate your content.
The IA is capable of search for sources to enrich the content of our texts.
Y even if it has no opinion, ChatGPT can summarise and rank user opinions. of, for example, a particular product page. It can be a great help if we want to summarise them in a text.
The possibilities for word processing are endless. However, you should always check these results to verify that the final content makes sense.
As we said when we wondered whether the ChatGPT would make SEO disappearIt should be borne in mind that, first and foremost, the content has to provide useful information to the user. In other words, it must comply with the Google quality criteria.
Inspiration for Frequently Asked Questions
Using natural language processing techniques (NLP), ChatGPT can analyse the content of the article to identify the main issues and related frequently asked questions.
In this way, it can helping to simplify the process of creating FAQ blocks in blog articles, which can improve the user experience. It will also be useful for improve the SEO of our website.
Structured data generation
And once we have obtained the blocks of frequently asked questions, ChatGPT you can create the code to bookmark that URL with the structured data you need.
In this example, after pulling up a block of frequently asked questions, we have asked you to do a marked schema to be able to insert it in the URL and thus show it on the Google search results.
A good marked schemaAfter all, it will help search engines understand that what we are showing you is a block of frequently asked questions.
Meta tag optimisation
The meta tags (meta tags) are HTML elements that provide additional information about a web page to search engines and browsers.
They are important for the SEO because they can influence how pages are displayed in search results, which can affect the number of clicks a page receives.
They are also an important way of providing additional information about the content of a page to search engines. This can improve your ability to index and rank content.
The meta tags most important are the title (title) and goal description (meta description). We also have other tags of vital importance, such as the headings (H1), the tag "canonicalor the label ALTwhich defines the alternative text of the images.
ChatGPT can help us, both in gaining new insights about meta tagsand to optimise the ones we have in mind.
Do we have doubts about what structure to give to our file? robots.txt? ChatGPT will also help us with this.
Identifying common issues
ChatGPT is capable of identifying, thanks to its algorithm, the most relevant topicsanalysing large amounts of text, news and trends.
In this way, it can help us with our content strategy for a blog.
Translation of content into several languages
Even if we have online translators, ChatGPT works in a more refined way than many of them. It will give us translations more precise, adapted to real language.
As we see in this example, a literal translation of this sentence would be terrible, as it would not convey the true meaning of the phrase. ChatGPT He knows how to realise this, and even warns us that it is not a literal translation, but it is close to what is meant to be conveyed.
Optimisation of international SEO tags (hreflang)
ChatGPT can be a fantastic ally for create and optimise "hreflang" tags. If you have a multilingual website, it is essential that you have them optimised. In this way you will be indicating to Google the different versions (depending on the language) of your website.
In this example, we have also asked you to leave the default label in Spanish.
And as we know that there are several ways to do this, we also ask them to do so.
Code optimisation
ChatGPT is capable of understanding natural language and programming language. That is why it can be a great ally when it comes to programming code, as well as correcting it.
Thanks to all the information it is receiving about programming, it has a huge library of programming resources. This makes it very useful, as you won't have to spend hours searching for answers to your questions.
It is necessary to understand ChatGPT as a automation tool, not replacement.
It's great for detecting errors and streamlining processes, but the final work and review must always be done by one person.. It is about being effective without compromising the quality of programming.
Pixel customisation to measure conversions
Nothing like using Google Tag Manager to configure your website's conversions. But if you want to take it a step further, with ChatGPT you can personalise them.
And this is just the beginning
In fact, this is just a small list of the many uses which has ChatGPT to improve the SEO of a website. We will have to do a lot of testing to find the prompt that gives us the result we need.
Finally, to conclude on the subject of P.E.O. (Prompt Engine Optimisation), the ability to find the most efficient prompts. We will seek to ChatGPT give us the most accurate answers with the minimum number of prompts.
So it won't just be a question of what to say to ChatGPT what to do, but to explain how. In this way, we will be able to obtain the maximum information in the minimum amount of time.
The interface of OpenAI already has, in fact, a Chrome extension prompts, which is filling up with new additions every day.
ChatGPT and SEO
ChatGPT is a tool for Conversational AI very useful to improve your content marketing and services of SEO.
As mentioned above, ChatGPT will not pull the job "out of thin air". As SEOsWe will have to know what we are asking of it, i.e. what we are asking of it, we will need to be familiar with the processes.
And that is when we may need to ChatGPTto fine-tune and optimise them.
