The House of Suntory:

The story of a Brandformance

The CLIENT

Beam Suntory

THE INDUSTRY

beverages

Content marketingDigital advertisingSocial AdsCRMCreativityWeb designBrandformance

Context

The House of Suntorya Japanese distilling house of world renown which celebrates more than a century of tradition and craftsmanship in the creation of spirits. Founded in 1923 by Shinjiro Torii, the company established in 1923. the first malt whisky distillery in JapanYamazaki.

Challenge -> The challenge -> The challenge -> The challenge -> The challenge -> The challenge -> The challenge -> The challenge -> The challenge

The challenge

Improve brand image and achieve leads in 6 different cities (Dubai, London, Singapore, LAX, Delhi and Frankfurt) while at the same time conveying the exclusivity and image of the brand.

On the other hand, we had the clear objective of lower the cost per lead and increase uptake vs. previous year.

<- Context

How we hack your full-funnel

Advanced hearings

Thanks to our technology, we have an impact on hyper-segmented audiences at the same time that we apply a strong component of geolocation.

Lead generation

Thanks to our media data methodology we capture more than 4000 records in order to feed the brands' CRM.

Creative testing

Together with our UX and CRO design, we apply advanced conversion optimisation techniques. lowering the cost per lead by more than 50%.

Results

Despite the difficulties involved in launching a campaign in 6 different cities and countries, we were able to outperforming expected.

We impact and engage quality users for each country. on the basis of the different criteria The results of the survey, which we received from each business unit, were a resounding success in terms of audience segmentation.

We improved brand awareness by 1000% compared to previous campaigns using the same budget, which considerably lowered the cost per print, making the customer's budget more efficient.

We generate more than 30 different creativities with the aim of impacting users and lower the cost per conversion.

millions of impressions

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leads

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cost

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