Today we are here to show you what we believe could be the most important top SEO tips by 2022.
So, these are not tricks that are going to up the organic positions of your site immediately and they will do magic. That, as you probably already know, does not exist. What we are going to show you are the top SEO best practices for 2022.
Let's break down our top tips SEO at 4 paragraphs:
- Clics
- Content strategy
- Technical SEO
- A general tip on linkbuilding for the end
It's a matter of taste, but personally I find that the work of obtaining links is the task that requires the most effort.
The clicks section, yes, of course, is so called because we are talking about actions directed to promote revenue in search results, the SERPs (Search Engine Result Page). Here it is not about improving rankings, but about increase the likelihood of conversion into clicks.
Within a SEO content strategyis probably the work of organic positioning more creativealthough the technical can be quite a lot too. Let's review some trends, things that always play and things that have come back.
In technology? Well, let's remember how important this year 2022 is going to be for the Core Web Vitals. User experience to the power. Also, of course, sitemap improvements. For some time now, the indexing is turning more than one organic strategist upside down.
I am sure that among our best SEO tips for 2022 you find many opportunities or remind yourself of pending tasks. It is also important to remember that these ideas are suitable for websites with a previous work on the acquisition of organic trafficwhich assume a basic SEO guidelineseven if they have been previously audited.
A bit of SEO strategy context
So I go on Twitter the other day and I get angry. The usual, right? Ah, I was coming to tell you about the best SEO tips for 2022But first, let me give you some context.
Eli Schwartzone of the SEO consultants most cited and also an author bestseller on Amazon tweeted something that brought out the teary smile emoticon in me. What he says is clear and obvious. What really caught my attention were some of the responses to his tweet. The faces, John.
Of course, it is at the very least criticisable that there are businesses with heavy investment in trafficking of payment and that only pay attention to the SEO. I don't want to jump down your throat either, that's not what we're here for, but I don't see the point in answering that this happens just because paid traffic offers better measurement data.
Measuring the success of an SEO strategy is obviously something perfectly achievable.
Maybe not in the same way. You may not have information about the keywords (KW) payable that convert presented in the same way as with your Ads (and this does not always have to be the case), but this does not mean that a strategy SEO cannot be profitable and that cannot be measured.
How to improve clicks on search results?
We start with the improvements for the clicks and the recent addition of the favicons to the results of desktop search. They came to mobile results in 2020 and it is striking how few sites pay attention to this point.
Include your favicon in your SERP can represent a good opportunity to differentiateThe figures are also slightly better than the figures for CTR. Create a favicon and making it visible is not complicated at all.
It is simply a matter of adapting the image of your logo to an image file square48 x 48, 96 x 96 or 144 x 144 pixels, to incorporate it into your website involves one line of code, or a couple of clicks in the main CMS such as WordPress or Prestashop.
Another SEO practice that can go a long way to boosting your CTR in your results is the inclusion of FAQ and how-to schema information on your pages likely to display it.
We've been talking about this recently, too, and seriously, the improvement can be dramatic. It is not always easy for your pages to conquer improved or enriched results in the SERPbut when they do the difference in results of clicks is crushing.
How-to's and FAQ's fish for clicks
Here it is a question of analysing which pages can collect more relevant information about your site and outline it within the code HTML in questions and answers, so that they can be displayed in such a way.
Finally, we have to talk about meta descriptions. Please pay attention to the meta descriptions, it is the most extensive part in the SERP and where there are more possibilities to introduce Relevant KW. It is estimated that the 30% of the sites indexed by Google do not use meta descriptions. If we analyse which ones do not use them correctly or which also miss opportunities, I'll bet a hand with the one I write, just one. in casebut I'm sure the figure is at least double that.
This point is a bit controversial, to be honest. It is true that Google rewrites the 70% of the meta descriptions it provides in the search results. This is usually because the keywords that they show do not respond exactly to the user's query. A refined work in meta-descriptions persuasive and semanticcan incredibly encourage the results at CTR.
SEO tips on content strategy
As we have already mentioned, in the case of the 2022 recommendations in the SEO improvements in content strategyWe are talking about very used SEO techniques or returning trends, but they are sure to be among the most effective.
We have to start with the retrofitting of TOP contents that delivers the best results for your site. It stands to reason that improving what's good can only bring better, right?
It is logical and it is cost-effective for positioning on Google. Trackers like to be updated, they like it when the relevant contents at update. Here we are talking about small changes, but never changing the URL. Modifications in the titles, bets for new keywords, update images...
Beyond assessing the effort of an internal linking audit that your site may need, this strategy can also be undertaken with a view to priority-cost-effectiveness to help organise tasks.
Linking a KW from a new post to an old content, not only benefits the results obtained by the linked post and reputation. The more systematic and organised this work is, the higher the increase at retention rate of users and the bounce rate will be lower.
Extensive and thoughtful content attracts links
Another tip in SEO of contents that could not be missed is the investment in extensive content by on top of the 800 wordsor, in other words, avoid as much as possible the pages of the thin content.
Just because a post is long, over 1,000 or 2,000 words, does not mean that it will rank better. Slightly shorter content can also get good positions. The extension of a content is not a ranking factor.
However, the extension of an entry can have a significant influence on the number of links it can get, in fact some say it is one of the main factors influencing the number of links it can get. obtaining backlinks.
The titles care and which aim to keywords The use of relevant links, listings and indexes, and the use of images are particularly conducive to obtaining links in long content.
Technical SEO for 2022
The year 2022 at SEO termsis the year to invest in the user experience. Okay, this is something that is said quite a lot, ok, but it is that the Google update in Core Web Vitals that started to be implemented in 2021 is already starting to take effect. We told you about it before as well.
These experience metrics, about which we already gave you a sneak preview a few weeks ago, are primarily focused on the loading speed and how the different elements of a page are displayed.
That is, the time it takes to load a result and the extent to which the structure of the result varies, until it is finally displayed. To improve these results, we must focus on the usual improvements in loading speed. Here we need to touch a little more code.
We also said we were going to talk about sitemaps. From the beginning of 2021 there is a lot of people within the positioning business quite a lot concerned about indexation.
Has anyone said tracking budget? Search engines sometimes don't focus on crawling an entire site. Or put another way, there are pages that may be left out, simply because the spiders decide to pass over when they get tired of it.
An interesting technical SEO recommendation for the year 2022 can be limit the sitemap to 10,000 pages. This does not have to be the case for your site, this is an important size, but it may serve as an explanation.
Limits the sitemaps and prioritise on profitable pages
The limit for a sitemap of a website is located in 50.000 addresses URL. Limiting the number of results that are included in a sitemap can sustainably improve the traceability.
Dividing the effort into several smaller sitemaps can help improve the results you get from Google Search Console. You can check what stays in and what stays out.
This leads us to speak of a dynamic sitemap strategys, in other words, prioritise the addresses that are included in each of the sitemaps depending on the crawling needs you have. The most important ones first, of course. To continue with the same proportional scales, here we could be talking about a small site map from 1,000 addresses. Divide and conquer.
Work on link building
Some of us think that the work of link building may be one of those who increased efforts is required as part of the SEO strategy. It requires a lot of effort and in many cases it is an investment to be made. medium-long term.
It is not the easiest job, nor the most grateful, but you have to get on with it. As we said when we talked about SEO tips for content strategy, the elaboration of extensive and careful content can be a good way to grab external links. This is known as passive link acquisition.
It is about attract links to your site naturallyExamples of types of content to attract links? Well, with the creation of content that answers current questions, that solves general questions, tutorials and whitepapers about your business or services, guides...
Investing in this type of content on a sustained and long-term basis can be one of the best tactics for attracting links.
Another good idea for working on linking has to be to analyse in the competitor links. Among those of your best competitors and for your best results. We have also reviewed that updating and working the top pages helps you to climb in rankings.
There are quite a few online tools and resources, usually for a fee, yes, that allow you to find out what are the pages that are linking to your competitors. I'm sure you could find several examples among your own competitors. That's the way.
These are the best SEO ideas for 2022 we had to tell you. As we have already said, this is not a secret potion that will magically boost your rankings.
For this reason, after assuming some basic guidelines in organic positioning and within a established strategic conceptWith all the SEO tips we have given you, you can surely bring important benefits to the organic search results on your website.
