Marketing trends for 2026: the definitive guide to surviving the age of Agential AI
If 2025 was the year of experimentation, 2026 is the year of radical integration. We are no longer talking about the «future»; we are talking about something that started and will end by
Visual storytelling in the age of scroll: how to tell stories that retain and connect in seconds.
The finger moves before the brain decides. Scroll. Scroll. Scroll. In social networks, content is no longer consumed: it is scrolled through. Images, videos and messages appear and
How to measure the impact of AI on your website?
In recent months, we have all been talking a lot about the change that SEO is undergoing with the arrival of artificial intelligence. AI Overviews, AI Mode, ChatGPT, Gemini... already...
Performance Max: the evolution of automation in Google Ads
As we already know, the Google Ads ecosystem underwent one of its biggest changes with the arrival of Performance Max campaigns (PMAX). This type of campaign meant a
What is technical SEO and why should you take care of it?
When we talk about technical SEO and search engine optimisation strategies, most people immediately think of keywords, attractive content or backlinks. And that's only logical: these are elements
Selling on ChatGPT. The instan check out revolution
The future of e-commerce is no longer the future. It is now. In the world of digital marketing, we are used to constant evolution. But, every now and then, there's a
Incremental Attribution: Meta's new standard for measuring and optimising true ad impact
Digital advertising is going through a pivotal moment. The rise of artificial intelligence, the pressure to demonstrate tangible results and the increasing complexity of consumer journeys have
Zero Click Search: how to survive the age of AI Overviews
Have you ever noticed that every time you search for something on Google you end up not entering any page? That has a name: Zero Click Search. Basically, they are those searches in which the
UX/UI design: where is the balance between user and business?
In the realm of digital design, UX UI design for business is essential to achieving satisfying experiences and meeting business objectives. Achieving this balance may seem complicated; however,
Offline conversions with the Meta API: closing the loop between the physical and digital world
Just as brands seek to understand in the digital world the impact of every euro they invest, in every action and on every platform, they are also pursuing and confronting
Did you know that your posts also rank? Do SEO in networks
For years, SEO on networks was a secondary concept to traditional search engine positioning such as Google or Bing. However, in 2025, the landscape has changed radically, now,
Meta's Andromeda: the new AI of digital advertising
In the day-to-day work of our agency, capturing the attention of the right user at the right time has become one of our biggest challenges. That's why, when Meta
