TikTok keyword insights: everything you need to know
Yes, TikTok has finally released its own keyword tool with the aim of better positioning advertisers' content in the app and finding insights and trends. This tool is a clear improvement of its Creative Center that will help advertisers and content creators to improve the relationship between advertisers and content creators.
What is the Amazon Onsite Affiliate Programme and why is it an opportunity for brands?
If you have worked in affiliate marketing, you will surely be aware of this special programme that Amazon has opened for relevant publishers. Amazon's Onsite affiliate programme is not a programme to which any publisher has access, but on the contrary, only first level media and review portals have access to it.
Google Analytics 4: How it differs from Universal Analytics and how to set it up
Google Analytics 4 is a revolution in web analytics. We tell you the differences between GA4 and the previous Universal Analytics and explain how you can configure it.
5 reasons why you shouldn't start a digital business
It is true that the Internet has democratised access to online business. Nowadays, anyone with minimal digital knowledge can access, at least, to have their own website and start selling their products or services. Well, selling are big words; but at least you can try. I am fortunate enough to spend the day [...]
International SEO: international search engine optimisation
Do you think your customers are in multiple markets? Can your company's products or services be distributed globally? Do you think there is a demand in the digital market for them and that you can explore it at an online search level? Then you have a simple answer and it is called international SEO and we are [...]
How can the tourism sector recover from the COVID impact?
Nowadays, whoever has a company and manages to survive, for me, is a hero. But if the company belongs to the tourism sector; we are talking about one of those superheroes from the movies that you don't know how, but always survive. The tourism sector is suffering the worst crisis in its history and finds itself in the midst of a [...]
Online marketing trends for 2022
Hello! We have already written and updated The digital marketing trends for 2024 We had to start somehow in the blog and I have chosen an evergreen content and easy to digest (but you don't know what awaits you in the future); and since everyone in the sector has a [...]