Marketing trends for 2026: the definitive guide to surviving the age of Agential AI
If 2025 was the year of experimentation, 2026 is the year of radical integration. We are no longer talking about the «future»; we are talking about something that started and will eventually take hold in 2026 Consumers are using AI as part of their everyday lives and there seems little doubt that this use [...]
Selling on ChatGPT. The instan check out revolution
The future of e-commerce is no longer the future. It is now. In the world of digital marketing, we are used to constant evolution. But every now and then, a seismic shift occurs that redefines the rules of the game. OpenAI just triggered one. Artificial Intelligence is no longer just a tool to create content [...]
Samsung Ads launches lnsights Planner: the revolution in TV planning in Spain
Samsung Ads has announced the launch of Insights Planner in the Spanish market, a new tool designed to offer comprehensive TV planning in today's fragmented media ecosystem. The platform seeks to merge and analyse linear TV consumption and that of streaming platforms, providing a unified view for advertisers. [...]
Digital marketing trends for 2025
Last updated: 27 January 2025 The world of digital marketing is constantly evolving, and 2025 will be no exception. As emerging technologies transform the way brands interact with their audiences, staying on top of the latest trends is key to staying competitive. In this article, we explore [...]
The Multimodal AI Revolution: introduction, applications and examples
In recent years, artificial intelligence (AI) has advanced by leaps and bounds, transforming numerous industries and aspects of our daily lives. One of the most recent and promising innovations in this field is multimodal AI. For example, Google's Gemini is a multimodal AI. In this article, we will explore what multimodal AI is, [...]
ChatGPT vs. Gemini: duel of the AI titans in performance marketing
Artificial intelligence (AI) has become the driving force behind the transformation of the digital marketing landscape. In this scenario, two giants emerge as major players: ChatGPT and Gemini. If your goal is to optimise the performance of your marketing campaigns, understanding the differences, advantages and applications of these tools is essential to [...]
The impact of Artificial Intelligence on the agricultural sector
Artificial intelligence (AI) is transforming a number of sectors and agriculture is no exception. From improving crop efficiency to optimising resource use, AI is revolutionising the way we grow our food. In this article, we'll explore how AI is impacting the agricultural sector, with practical examples and [...]
What is Google consent mode v2?
The release of Google Consent Mode v2 (version 2) represents a significant advance in the way website owners and advertisers manage user consent and data tracking in compliance with privacy regulations such as the GDPR in Europe and the CCPA in California. This article [...]
The social network Threads arrives in Spain: user guide
Threads is finally available in Spain. This platform, known for its unique focus on creating and sharing dynamic content, promises to revolutionise the way we interact online, or at least that's always the first approach of a social network. Here, we offer you a complete guide on how you can make the most of [...]
Miravia Seller: How to sell successfully on Miravia?
Miravia is an excellent marketplace for triggering sales of any product, but in order to do so, you need to control the Miravia seller, i.e. the Miravia Seller Center. Marketplaces are very interesting tools when it comes to activating the sale of any company. In fact, in the USA, the [...]
ChatGPT and its plugins: Unleashing the power of conversational AI
The latest version of ChatGPT, known as ChatGPT-4, has introduced a number of significant improvements to the AI's ability to interact more effectively and usefully. One of the most exciting additions are plugins, which allow ChatGPT-4 to perform specialised tasks and provide more accurate and up-to-date information. We are testing the [...]
Artificial intelligence and data analysis in marketing
In today's digital age, artificial intelligence (AI) and data analytics are transforming marketing in ways never seen before. AI is able to collect and analyse large volumes of data, providing valuable insights that can help refine marketing strategies and increase ROI. [...]