Offline conversions in Google Ads: how to teach the algorithm which leads are worth money
If Google Ads only knows that someone has filled in a form, it will optimise to generate more form submissions, not more customers. We’ll explain how to attribute the true value of each lead using offline conversions and enhanced conversions for leads, and what’s changing in 2026 with Data Manager.
Meta's Andromeda: the new AI of digital advertising
In the day-to-day work of our agency, capturing the right user's attention at the right time has become one of our biggest challenges. So when Meta unveiled Andromeda, its new artificial intelligence engine, we knew we were in for a major shift in the way we manage campaigns for our clients, and we knew we'd [...]
The importance of dashboards
Dashboards are at the heart of any business strategy. But how do you turn them into useful information? In an increasingly digitalised and data-driven business environment, the ability to make strategic decisions based on relevant information has become a key factor for success. Businesses are generating a [...]