Performance Max: the evolution of automation in Google Ads
As we already know, the Google Ads ecosystem underwent one of its biggest changes with the arrival of Performance Max campaigns (PMAX). This type of campaign was a before and after, as it is a fully automated model that uses artificial intelligence and machine learning to optimise the investment in the campaign.
Offline conversions with the Meta API: closing the loop between the physical and digital world
Just as brands seek to understand in the digital world the impact of every euro they invest, in every action and on every platform, they also seek and face another major difficulty: how to accurately measure conversions that happen outside the digital environment, such as a purchase in a physical shop or a sale [...].
Meta & Google Ads: how to combine performance and branding in the same funnel
When implementing a Paid strategy for your business, whether you are an agency or an end client, you should ask yourself a series of very important questions, such as, for example, which part of the funnel should I start with? Each part of the funnel pursues a specific objective, with very different timing, KPIs, creatives and results. [...]