SEO content calendar: keys to getting it right
Making an SEO content calendar is one of the fundamental pillars of organic positioning work. To do so, there are some previous steps that we are going to see briefly and an in-depth analysis that we have to carry out while we do it. In this article, I have decided to explain how to create an SEO content calendar in detail. [...]
Is the AI bubble real? Truths, myths and fictions
The AI bubble is the new hot topic in business publications. Ever since that Succesion moment when Sam Altman was ousted by the OpenAI board, only to come back and sack his entire board, the world of artificial intelligence has seemed more like a figment of fiction than a [...]
Chronoworking, a new way of optimising time
Chronoworking is one of the buzzwords. A new way of working which, however, is not suitable for everyone or for all sectors. As I already talked about time management, chrono-working has appeared to take time optimisation to a new level. In the end, [...]
Will artificial intelligence kill SEO?
The relationship between artificial intelligence and SEO is one of the topics of the moment. Is SEO dead? Will it die in the next few years? Of the moment and also of the last few years. With the appearance of ChatGPT many things seemed to change (and some have changed). A year and a half ago [...]
Automation VS personalisation: how to find the balance?
Although they should not be at odds, the struggle between automation vs. personalisation is a constant in the world of digital marketing. We have more and more tools that allow us to automate our communications with the public, but the possibilities for personalisation are not always up to par. I was thinking about this because I received an email from [...]
ASO: how SEO works for mobile applications
ASO, which stands for App Store Optimisation, is one of those acronyms that we are starting to see everywhere. If you are still not up to date, in this article I am going to explain what it is and, incidentally, how to do ASO effectively. The first thing I have to do is translate. ASO stands for Application Service Optimisation [...]
Content with ChatGPT: how to get what you need?
Making content with ChatGPT has become a part of everyday life in companies, marketing agencies and media, especially online. Practically every day, we find new news of journalists and editors being laid off because their work force has been replaced by this artificial intelligence tool. Although there are other options such as Google Bard [...]
Anchor text: how to work with anchor text in SEO?
The anchor text, translated as anchor text, is one of the keys to any SEO link strategy. This small text can be a word, a set of words or even a sentence (or, well, more than one sentence, although it is not recommended). What characterises this text is that, in reality, its [...]
How to use AI to create images?
AI for creating images has become an indispensable tool for content creators. The ability to create bespoke images, without having to rely on stock image banks (or sometimes limited free image banks), has been a revolution. Of course, not everything is [...]
Content manager: what is he/she and what does he/she do?
The content manager is one of the key professionals in today's world. In the digital world, companies, institutions and the media, among others, generate tens of thousands of pieces of content every day. I'm not just talking about blog articles like this one, but also videos, infographics, publications on social networks or podcasts to [...]
How to create original content for SEO
Creating original content for SEO, at the height of the artificial intelligence boom, can be the key to positioning and differentiation. However, it can often seem complicated. How do I start? What can I say that hasn't already been said? The originality of content is becoming one of the great challenges of this third decade [...]
Types of SEO to improve your digital presence
Knowing the types of SEO is the first thing you have to do if you want to create a global positioning strategy. Only with a holistic approach will we be able to position our business and the keywords we are interested in on Google. In this article, I want to explain the different types of SEO you can use. On the one hand, by differentiating between [...]
