If you have already taken the step of using this social network, you might be wondering what is the best time to post on TikTok and reach the widest possible audience. Here's everything you need to know to achieve the best results.
TikTok not only managed to become the most downloaded app of 2022 with a total of 3.5 billion downloadsbut it has also been crowned as the social network with the highest rate of engagement of the same year.
Although some are still reluctant to download this application, possibly to avoid the temptation to spend 52 minutes a day watching videos as the average user, there is no denying that TikTok has been the great revolution of recent years.
This social network can be used in two ways: personally and professionally. Some people use TikTok as a leisure toolOthers use it with the intention of monetising their content, either as a brand or as a personal entity.
TikTok can open doors when it comes to reaching your target audience in an easier way than with other social networks.
Therefore, knowing what is the best time to post on TikTok can be essential whether you want to implement a business strategy or improve your personal account.
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How do I know the best time to post on TikTok?
Although below we are going to decipher the best times in global terms for publish on TikTokIt is important to keep in mind that this will depend on your audience and your brand.
Therefore, in order to know the best time to post on TikTokThe first thing you need to do is to know how your followers behave, and the best way to do this is through analytics.
To do this, you will need to follow a few steps:
Create a company account on TikTok
This step is quite simple, as all you have to do is select your profile and click on the three stripes in the top right corner.
Once there, you will need to select settings and privacy and then go to account and you will see "Switch to company account". Once you're here, you'll have half the work done.
You will have to choose your category and add an email address to which you want to link the account, and that's it. Welcome to the TikTok company account and start browsing the statistics.
Get to know TikTok's statistics
Again, you can find the statistics on the three lines in the top right corner, but this time you will have to click on "Business Centre" and here you will have several options.
At this point, and in order to know the best times to post on TikTokThe section we are interested in is the "Statistics" section.
Here you can find an overview of your account, filterable by days or weeks, showing your reach, engagement and conversions, as well as information about your followers.
Why is this useful? Because once you start uploading content, you will know everything about your posts: likes, comments, the behaviour of your followers, which content has attracted the most attention, etc.
Research your audience
A very interesting section is the followers section, as it allows you to know the activity, age of your followers, gender and even the countries or cities where most followers follow your content.
It's as close to market research as you can get and it's free.
Discover your most successful content
Another of the facilities that you can find in the TikTok company section is the best performing content.
In the overview, you have a section called your most popular videos that allows you to know the type of content your followers want, and thus, replicate the most demanded by your audience.
Record all your results
Although this section is always at your disposal, we recommend that you bring your own monitoring your resultsIn other words, you should write down all relevant information, since TikTok only stores 12 weeks of data..
This is the best way to know in the long run what kind of content you have to do and the days or times you have to post.
The best time to post on TikTok: foolproof techniques
Although it may seem to be playing dirty, another of the chops to know the best time to post on TikTok is to research your competition.
The big brands in a sector usually have big tools or teams that are in charge of study the algorithm of TikTok and get to know all the secrets that, for some of us, are unattainable, either due to lack of resources or lack of time.
Therefore, one of the best options is to follow the most relevant brands in your sector and see the times and days they publish, as well as the type of content they publish.
And if you combine your account analytics with your competitor research, the results can be close to perfection.
Best times to post on TikTok
Talk about the best times to post on TikTokAs mentioned above, this is quite relative.
Firstly, it depends on your audience and your product. Promoting nightlife is not the same as promoting baby nappies, and as such, viewing times are different.
It also depends, and this is of great importance, on the frequency of publication. If you are a active profile on TikTokIf the algorithm is not able to distribute your content better, it is quite likely that the algorithm will know whether users are interested in it or not.
And finally, a factor to be taken into account is that, in order to enter the TikTok gameIf you can't, you should have some flexibility, i.e. be willing to vary your schedule if your audience demands it.
Having said that, let's get down to business. The truth is that the best times to publish are usually between 4:00 and 9:00 in the morning and from 13:00 to 18:00 in the afternoon.
However, Marketing Hub wanted to do a study on more than 100,000 publications to be more accurate in these figures and came to conclusions about the timetable.
The best TikTok schedule
- - Mondays from 12:00 to 16:00
- - Tuesdays at 4:00, 8:00, 9:00 and 15:00
- - Wednesdays between 13:00 and 14:00
- - Thursdays at 5:00, 15:00 or at 18:00
- - Fridays at 1:00, 11:00, 19:00 and finally at 21:00.
- - Saturday at 14:00 or between 17:00 and 18:00
- - And, finally, on Sundays from 13:00 to 14:00 and at 22:00.
One of the things you will need to consider at this point is where your audience is coming from.
All this is based on Spanish time, but if your audience comes mainly from other countries (something you can see from your statistics), don't forget to take into account the time change before publishing.
Improve your statistics on TikTok
If you are looking for the best time to post on TikTok It is probably because you are looking to improve your numbers on the social network. To do so, it is essential to know how to SEO on TikTok and take into account some factors such as:
- Creating quality contentStop imitating what others do. You must be the owner of your own content, bring out that creative and original side to differentiate yourself from the rest of the accounts.
- Increase the frequency of publicationIf you want to improve your figures, you will also have to increase your working hours. This means that you will have to produce a lot of content in order to be always up to date on the web.
- CollaborationsA good way to make yourself known is to collaborate with other brands or people with greater notoriety. This is still like an investment in advertising, so you must be willing to pay a certain amount of money.
- Keep an eye on trendsTikTok: you must immerse yourself in TikTok, get to know the latest trends, challenges and the most viral content so that you don't miss a single one.
- Make use of HashtagsAlthough some people think that hashtags are not very useful, the truth is that they are one of the best ways to rank on TikTok. It is a way to reach the algorithm and your audience.
- Add trendy music to your videosThis may sound like nonsense, but when someone wants to replicate a train, it is normal to get into the sound used. That's why it is advisable to use the songs in fashion.
