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The social network Threads arrives in Spain: user guide

Threads is finally available in Spain.

This platform, known for its unique approach to the creation and sharing of dynamic content, promises to revolutionising the way we interact onlineor at least that is always the first approximation of a social network.

Here, we offer you a complete guide on how you can get the most out of Threads.

What is Threads, and is it really that new?

Threads is a social networking platform that focuses on the creation of "content "threads.

Unlike other social networks, where posts are independent, Threads allows users to create chains of related posts, thus facilitating more in-depth discussions and a more coherent narrative.

Sound familiar?

Yes, of course it rings a bell, is a microblogging network as Twitter (now X) once was.

Key features: linking with Instagram

The best of this new social app is its integration with Instagram, i.e, you will not need to create a new account in order to use it.The process is extremely simple and in just a few steps you can have your Threads profile up and running.

Therefore, if we were to highlight 3 main characteristics would be these:

  • Linked publications: creates threads of connected content.
  • Improved interaction: intuitive tools for commenting and sharing.
  • Visual approach: elegant design and focus on images and videos.

Our friends from Xataca talk about Mastondon as another social network that shares features with Threads simply because it is linked and because in principle it holds the promise of being decentralised, although... is it possible for it to be decentralised by linking with Instagram?

It sounds strange to me, but it is true, that Meta promises to implement the protocol ActivityPub and compete on an unbiased basis with social network X.

How to use Threads in Spain: basic operation

It works very much like XTherefore, you can choose who you follow and who you don't follow (note that Instagram will make it easier for you to follow accounts you already follow).

Threads, integrated with Instagramallows you to share posts on Instagram stories, facilitating interaction between the two platforms.

Initially, Threads presents a unique news wallThe content is controlled by algorithms, mixing content from people you follow and other topics of possible interest. We'll see how this works out, because you may not be interested in what you read.

It seems that in the future there may be options for you to only see the people you follow.

Privacy, mentions management and filtering options are available, with expected improvements such as web usage and hashtags.

Picture of Álvaro Vázquez
Álvaro Vázquez

Digital Marketing Dreamer

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