TikTok Shop is the new e-commerce functionality integrated within the TikTok. This innovative tool connects brands, creators and consumers, offering an interactive and direct shopping experience without leaving the app. Now, TikTok Shop arrives in Spain and promises to revolutionise the way businesses sell and users buy, bringing together entertainment and commerce on a single platform.
What is TikTok Shop and how does it work?
TikTok Shop is a complete solution for electronic commerce within the TikTok social network. The platform has been designed to offer seamless and secure shopping while users enjoy the content. Unlike other e-commerce experiences, TikTok Shop not only showcases products, but integrates them organically into video content and live streams.
This new functionality was initially launched in selected markets such as the UK and South East Asian countries, where it has been a resounding success. Now, with its arrival in Spain, local brands will be able to take advantage of this opportunity to connect with the more than 20 million monthly active users in the country.
This development could be the answer to all those small businesses that were already selling their products live, giving them a more organised and secure tool to do so.
The main functionalities of TikTok Shop allow retailers to offer a unique experience:
- Shopping in short videos.
- LIVE Shopping interactive in live broadcasts.
- Personalised showcases in the profiles.
- Secure payments and integrated advertising options.
Main features of TikTok Shop
1. LIVE Shopping: Real-time sales
Live broadcasts are one of the most powerful tools of TikTok Shop. This functionality allows sellers and creators to promote products live. Users can interact, ask questions and receive live product demonstrations, replicating the experience of a physical shop from their phones.
In addition, the LIVE Shopping can include exclusive offers and discounts, incentivising immediate purchase and improving conversion. Brands and creators can generate authentic connections with their audience, a key advantage in a crowded digital environment.
2. Videos with labelled products
Videos are at the heart of TikTok, and now, with TikTok Shopvideos also become a sales channel. Marketers can tag products within short videos, allowing users to access more information and make more sales. one-click shopping.
This seamless integration makes the shopping experience organic and natural, as users can discover products while consuming entertaining content. For brands, this means increased visibility and a greater opportunity for conversion.
3. Product showcase in profiles
With TikTok ShopIn addition, brands and retailers can enable a special "Shop" tab on their profiles. This digital showcase displays product catalogues with images, descriptions and prices, allowing users to browse and shop without leaving the app.
Shop windows are perfect for consolidating a shop's offer and creating a direct point of contact with consumers, who can even read reviews before completing their purchase.
4. Affiliate programme: An opportunity for creators
The affiliate programme of TikTok Shop allows creators to collaborate with brands and marketers, promoting products in exchange for commissions. This creates a mutually beneficial relationship:
- Brands increase sales and reach specific audiences.
- Creators monetise their content and strengthen their relationship with their audience.
Affiliate programmes boost the reach of products and ensure authentic promotions, especially when creators choose products aligned with their community.
5. Secure and reliable payments
The transaction security is a priority for TikTok Shop. Purchases are handled directly within the app through trusted payment platforms. This offers users a fast, simple and secure experience, without the need to redirect to external sites.
6. Ads on TikTok Shop
TikTok Shop allows brands to invest in advertising space to promote their shops and products. These ads can appear in the For You Feed or in specific sections, maximising reach and helping to engage new audiences.
Benefits of TikTok Shop for brands and creators
The arrival of TikTok Shop to Spain not only represents a new e-commerce toolbut a transformation in how brands, creators and consumers interact. The benefits are clear:
- Greater reachTikTok's algorithm positions relevant content in front of millions of users, enabling unprecedented visibility for products and brands.
- Direct conversionBy reducing the steps in the buying process, users can purchase products while enjoying the content, facilitating conversion.
- Authentic collaborationsPartnering with creators builds trust and promotes products in a credible and effective way.
TikTok Shop: Advantages for local businesses
It seems that TikTok Shop comes as a response to all those people who were already using live on TikTok to sell their products informally. Many small entrepreneurs have found that live feeds are a way to connect with their audience and make sales in real time. Now, the platform gives them a more organised space and tools that make shopping easier, simpler and safer for both sellers and buyers.
For companies based in Spain, it represents a unique opportunity for growth in the digital environment. As a functionality exclusively for local businesses, brands will be able to position themselves on a global platform while connecting with national audiences.
In addition, the interactive and visual format allows small and medium-sized companies to compete with large brands by highlighting unique and attractive products.
First steps to sell on TikTok Shop
If you have a business in Spain and you want to start selling in TikTok Shophere are the key steps to register as a seller:
- Register at TikTok Seller Center
Create a seller account and complete your profile. Set up your shop with the basic details of your business. - Upload your product catalogue
Upload high quality images, detailed descriptions and accurate prices. Make sure products comply with TikTok Shop policies. - Collaborate with creators
Find content creators who can promote your products in an authentic way. Use the affiliate programme to establish partnerships and increase sales. - Activate LIVE Shopping
Take advantage of live broadcasts to interact with your audience and demonstrate products. Offer exclusive discounts to encourage purchases during live broadcasts. - Use ads on TikTok Shop
Invest in advertising within TikTok to promote your shop and reach new potential customers. Ads can be customised according to your target audience.
TikTok Shop: The future of social commerce in Spain
The arrival of TikTok Shop a España marks a turning point in the way we discover and buy products. By combining entertainment and commerce on a single platform, TikTok is revolutionising the concept of social commerce.
With innovative tools such as the LIVE ShoppingThe videos with labelled products and affiliate programmes, TikTok Shop offers brands a unique way to connect with their audience and increase sales. For creators, this functionality opens up new monetisation opportunities, further strengthening their role in the digital ecosystem.
TikTok Shop is not just a new sales tool; it is a revolution in the connection between brands, creators and consumers.
If you are a Spanish company looking to innovate and stand out in the digital marketplace, you can't ignore the potential of this marketing trend of 2025.
