It’s a trending topic. Since it burst into our lives in December, ChatGPT has not stopped generating news. And we think it’s an excellent tool to improve your website’s SEO. With Google announcing its own AI, Bard, and Bing integrating ChatGPT into its search engine, the race to offer the best assistant has only just […]
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The best plugins for WordPress
It has been obvious for quite some time now, WordPress is the king of kings among all content management systems (CMS). Today we come to tell you what we think are the best plugins for WordPress. These software add-ons to add functionality to a WordPress website are the basis of everything. It is where you […]
Purposeful marketing: what is and why is it fashionable?
Purposeful marketing is one of the most important digital marketing trends of the third decade of the 21st century. No longer is it simply about reaching the consumer, but the ethical and sustainable aspect of marketing has started to become a priority. Already last year, this was one of the key findings of the Deloitte […]
SEO or SEM: what should I choose to grow my business?
When we are about to move forward with our company’s digital strategy, deciding whether to invest in SEO or SEM is one of the most crucial decisions we will face. Or, at least, that’s how we can perceive it. In reality, we can achieve more or less similar results, with nuances that I will explain, […]
Our top SEO tips for 2022
Today we are here to show you what we think could be the best SEO tips for 2022. Let’s see, these are not tricks that are going to boost your site’s organic rankings immediately and do magic. That, as you probably already know, doesn’t exist. What we’re going to show you are the top SEO […]
What is the metaverse and what opportunities does it offer?
The metaverse is on everyone’s lips but, at the same time, no one seems to know quite what it is. From scientists prophesying the end of the world as we know it to experts who believe it will be the biggest business opportunity of the millennium. The truth is that it is still too early […]
Internet 3.0: marketing and advertising in the Metaverse.
Marketing and advertising in the Metaverse presents us with a host of questions. New and interesting possibilities when it comes to generating campaigns and strategies, as well as promoting our services and products. Surely we have all heard of the Metaverse, Metaverses or even Metauniverses. These refer to the virtual spaces that constitute Internet 3.0. […]
Thin Content: what is it and how to avoid it?
If you’re interested in SEO, you’ve probably heard of thin content. We tend to make the literal translation of the concept and talk about short or thin content, but it is a much broader concept. A key one: Thin content is one of the things that annoys Google the most. So over the years it […]
Structured data: why is it important to take it into account?
Structured data represents a more than relevant opportunity for conversion. Basically, it consists of specifying in a schema what is the most important information of the page, so that it is shown in the SERPS or search results, in the form of: Rich results or rich snippetss What does structured data information provide? Rich results […]
SEO on Youtube: how to do it and why?
SEO on Youtube is a good opportunity for positioning. When we think of Youtube, we usually forget that it is the second most used search engine in the world. Therefore, if we do SEO content on Google, why not take advantage of the number two? They are, apparently, different platforms, but they are completely interconnected. […]