digital marketing
10 graphic design trends of 2024
These are the 10 graphic design trends of 2024, both visual and stylistic. Visual and Stylistic Trends In the first half of 2024, the trends in graphic design have
10 graphic design trends of 2024
These are the 10 graphic design trends of 2024, both visual and stylistic. Visual and Stylistic Trends In the first half of 2024, the trends in graphic design have
The Multimodal AI Revolution: introduction, applications and examples
In recent years, artificial intelligence (AI) has advanced by leaps and bounds, transforming numerous industries and aspects of our daily lives. One of the most recent and most promising innovations
ChatGPT vs. Gemini: duel of the AI titans in performance marketing
Artificial intelligence (AI) has become the driving force behind the transformation of the digital marketing landscape. In this scenario, two giants emerge as major players: ChatGPT
The impact of Artificial Intelligence on the agricultural sector
Artificial intelligence (AI) is transforming a variety of sectors, and agriculture is no exception. From improving crop efficiency to optimising the use of resources, AI is transforming agriculture.
Automation VS personalisation: how to find the balance?
Although they shouldn't be at odds, the struggle between automation vs. personalisation is a constant in the world of digital marketing. We increasingly have more and more tools that allow us to automate
What is User Generated Content and how to implement it in a successful strategy
When was the last time you decided to buy an item, or hire a service thanks to the opinions or experiences of other users? I'm sure it was
SGE: Google's new search experience
Although Google announced in 2023 that its Search Generative Experience (SGE) would be ready in 2024, the truth is that we are facing the second year of the SGE.
What is Google consent mode v2?
The release of Google Consent Mode v2 (version 2) represents a significant advance in the way website owners and advertisers manage website consent.
ASO: how SEO works for mobile applications
ASO, which stands for App Store Optimization, is one of those acronyms that we are starting to see everywhere. If you are still not up to date, in this article I am going to explain to you
PMAX campaigns on Google: everything you need to know
In the constant quest to innovate in the digital advertising arena, Google has a powerful and versatile tool that is changing the rules of the game for advertisers: the
Branded SEO: a key strategy in digital marketing
If you run a digital business, you'll know that standing out from the crowd is essential for success. Branded SEO, or branded SEO, is positioned as a crucial tactic.
Content with ChatGPT: how to get what you need?
Making content with ChatGPT has become part of everyday life in companies, marketing agencies and media, especially online. Practically every day, we find new news about