Cosentino:

Loyalty, CRM and web development

The CLIENT

Cosentino

THE INDUSTRY

manufacturing industry

Marketing CloudLoyalty strategyDigital advertisingCRMCreativity

Context

Cosentino is a leading Spanish company in innovative surfaces for architecture and design.recognised by brands such as Silestone® and Dekton®. With presence in more than 100 countriescombines technology, sustainability and design to transform spaces around the world.

The challenge ->

The challenge

Aligning the different stakeholders of the company with the aim of defining a data driven strategy and a customer loyalty plan by developing some ad hoc digital solutions for them.

<- Context

How we hack your full-funnel

Analysis and parameterisation

We made a customer analysis We have taken as a reference the average tickets as well as their recidivism and we draw up a ranking from highest to lowest with the aim of communicate to each segment in a personalised way.

Marketing Cloud

We prepare all the journeys and communications in the Salesforce Marketing Cloud with the aim of improving customer relations, reducing the workload of the loyalty department and encouraging the use of the programme.

Digital activation

We develop different enriched digital solutions to digitally activate your clients: creation of websites, advertising campaign, marketing campaigns, etc. Social Ads and creativity.

You can see some models here

Results

effective communications

+ 0

web pages

+ 0

loyalty

+ 0

Thanks to the work we carried out together with the Cosentino team, we were able to classify customers with a clear and specific criterion that brought together the most important aspects of their business. quantitative with the qualitative.

Also we increase the number of communications and improve interaction with customers as well as brand engagement.

At the same time, we add value through the development of different sites and with the launch of several advertising campaigns commercial support.

FULL-FUNNEL Growth Stories

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