Digital marketing trends for 2025

Last updated: 12 December 2024 The world of digital marketing is constantly evolving, and 2025 will be no exception. As emerging technologies transform the way brands interact with their audiences, staying on top of the latest trends is key to staying competitive. In this article, we explore [...]

The Multimodal AI Revolution: introduction, applications and examples

Multimodal AI

In recent years, artificial intelligence (AI) has advanced by leaps and bounds, transforming numerous industries and aspects of our daily lives. One of the most recent and promising innovations in this field is multimodal AI. For example, Google's Gemini is a multimodal AI. In this article, we will explore what multimodal AI is, [...]

ChatGPT vs. Gemini: duel of the AI titans in performance marketing

ChatGPT Gemini

Artificial intelligence (AI) has become the driving force behind the transformation of the digital marketing landscape. In this scenario, two giants emerge as major players: ChatGPT and Gemini. If your goal is to optimise the performance of your marketing campaigns, understanding the differences, advantages and applications of these tools is essential to [...]

The impact of Artificial Intelligence on the agricultural sector

AI in agriculture

Artificial intelligence (AI) is transforming a number of sectors and agriculture is no exception. From improving crop efficiency to optimising resource use, AI is revolutionising the way we grow our food. In this article, we'll explore how AI is impacting the agricultural sector, with practical examples and [...]

What is Google consent mode v2?

What is Google consent mode v2?

The release of Google Consent Mode v2 (version 2) represents a significant advance in the way website owners and advertisers manage user consent and data tracking in compliance with privacy regulations such as the GDPR in Europe and the CCPA in California. This article [...]

The social network Threads arrives in Spain: user guide

The social network Threads arrives in Spain: user guide

Threads is finally available in Spain. This platform, known for its unique focus on creating and sharing dynamic content, promises to revolutionise the way we interact online, or at least that's always the first approach of a social network. Here, we offer you a complete guide on how you can make the most of [...]

Miravia Seller: How to sell successfully on Miravia?

Miravia Seller: How to sell successfully on Miravia?

Miravia is an excellent marketplace for triggering sales of any product, but in order to do so, you need to control the Miravia seller, i.e. the Miravia Seller Center. Marketplaces are very interesting tools when it comes to activating the sale of any company. In fact, in the USA, the [...]

ChatGPT and its plugins: Unleashing the power of conversational AI

ChatGPT and its plugins: Unleashing the power of conversational AI

The latest version of ChatGPT, known as ChatGPT-4, has introduced a number of significant improvements to the AI's ability to interact more effectively and usefully. One of the most exciting additions are plugins, which allow ChatGPT-4 to perform specialised tasks and provide more accurate and up-to-date information. We are testing the [...]

Artificial intelligence and data analysis in marketing

Artificial intelligence and data analysis in marketing

In today's digital age, artificial intelligence (AI) and data analytics are transforming marketing in ways never seen before. AI is able to collect and analyse large volumes of data, providing valuable insights that can help refine marketing strategies and increase ROI. [...]

TikTok keyword insights: everything you need to know

TikTok keyword insights: everything you need to know

Yes, TikTok has finally released its own keyword tool with the aim of better positioning advertisers' content in the app and finding insights and trends. This tool is a clear improvement of its Creative Center that will help advertisers and content creators to improve the relationship between advertisers and content creators.