The Multimodal AI Revolution: introduction, applications and examples
In recent years, artificial intelligence (AI) has advanced by leaps and bounds, transforming numerous industries and aspects of our daily lives. One of the most recent and promising innovations in this field is multimodal AI. For example, Google's Gemini is a multimodal AI. In this article, we will explore what multimodal AI is, [...]
ChatGPT vs. Gemini: duel of the AI titans in performance marketing
Artificial intelligence (AI) has become the driving force behind the transformation of the digital marketing landscape. In this scenario, two giants emerge as major players: ChatGPT and Gemini. If your goal is to optimise the performance of your marketing campaigns, understanding the differences, advantages and applications of these tools is essential to [...]
The impact of Artificial Intelligence on the agricultural sector
Artificial intelligence (AI) is transforming a number of sectors and agriculture is no exception. From improving crop efficiency to optimising resource use, AI is revolutionising the way we grow our food. In this article, we'll explore how AI is impacting the agricultural sector, with practical examples and [...]
What is Google consent mode v2?
The release of Google Consent Mode v2 (version 2) represents a significant advance in the way website owners and advertisers manage user consent and data tracking in compliance with privacy regulations such as the GDPR in Europe and the CCPA in California. This article [...]
The social network Threads arrives in Spain: user guide
Threads is finally available in Spain. This platform, known for its unique focus on creating and sharing dynamic content, promises to revolutionise the way we interact online, or at least that's always the first approach of a social network. Here, we offer you a complete guide on how you can make the most of [...]
Miravia Seller: How to sell successfully on Miravia?
Miravia is an excellent marketplace for triggering sales of any product, but in order to do so, you need to control the Miravia seller, i.e. the Miravia Seller Center. Marketplaces are very interesting tools when it comes to activating the sale of any company. In fact, in the USA, the [...]
ChatGPT and its plugins: Unleashing the power of conversational AI
The latest version of ChatGPT, known as ChatGPT-4, has introduced a number of significant improvements to the AI's ability to interact more effectively and usefully. One of the most exciting additions are plugins, which allow ChatGPT-4 to perform specialised tasks and provide more accurate and up-to-date information. We are testing the [...]
Artificial intelligence and data analysis in marketing
In today's digital age, artificial intelligence (AI) and data analytics are transforming marketing in ways never seen before. AI is able to collect and analyse large volumes of data, providing valuable insights that can help refine marketing strategies and increase ROI. [...]
TikTok keyword insights: everything you need to know
Yes, TikTok has finally released its own keyword tool with the aim of better positioning advertisers' content in the app and finding insights and trends. This tool is a clear improvement of its Creative Center that will help advertisers and content creators to improve the relationship between advertisers and content creators.
What is the Amazon Onsite Affiliate Programme and why is it an opportunity for brands?
If you have worked in affiliate marketing, you will surely be aware of this special programme that Amazon has opened for relevant publishers. Amazon's Onsite affiliate programme is not a programme to which any publisher has access, but on the contrary, only first level media and review portals have access to it.
Digital marketing trends for 2024
Last updated: 17 March 2024 The digital marketing trends for 2024 are full of interesting new developments and also important consolidations that we have already talked about on different occasions. Some of the trends that are consolidating are Artificial Intelligence (AI) and its use in different areas of marketing and communication and, of course, the [...]
Google Analytics 4: How it differs from Universal Analytics and how to set it up
Google Analytics 4 is a revolution in web analytics. We tell you the differences between GA4 and the previous Universal Analytics and explain how you can configure it.
