Content manager: what is he/she and what does he/she do?
The content manager is one of the key professionals in today's world. In the digital world, companies, institutions and the media, among others, generate tens of thousands of pieces of content every day. I'm not just talking about blog articles like this one, but also videos, infographics, publications on social networks or podcasts to [...]
How to create original content for SEO
Creating original content for SEO, at the height of the artificial intelligence boom, can be the key to positioning and differentiation. However, it can often seem complicated. How do I start? What can I say that hasn't already been said? The originality of content is becoming one of the great challenges of this third decade [...]
Types of SEO to improve your digital presence
Knowing the types of SEO is the first thing you have to do if you want to create a global positioning strategy. Only with a holistic approach will we be able to position our business and the keywords we are interested in on Google. In this article, I want to explain the different types of SEO you can use. On the one hand, by differentiating between [...]
How to do SEO for podcasts?
SEO for podcasts is the best way to get a new audience in a sustained way over time. Creating a podcast, writing the script, recording and editing the episodes, producing to get the best guests, etc., is a huge job, but it's no use if we don't get listeners or if we stagnate. Fortunately, SEO for [...]
What is evergreen SEO and why use it?
Evergreen SEO is a must for those looking to maintain consistent traffic. If you ask me what kind of SEO your business needs, unless it is seasonal, I will always tell you to look for evergreen SEO. Translated as "evergreen SEO" we are talking about a type of SEO that doesn't expire or, at least, [...]
Disavow: how to remove toxic links
Removing toxic links using the Disavow tool is one of the technical SEO options that can make a difference to our website. An effective way for Google to disregard those domains that point to us and are of no interest to us. Actually, more than removing toxic links, we have to translate it literally [...]
Digital marketing for small businesses: how to create your strategy
A good digital marketing strategy for small businesses can mean the opportunity to talk on equal terms with the biggest companies and with far fewer resources. This is an exciting challenge, which can mean the difference between subsistence and exponential growth. However, we must also bear in mind that it is not about [...]
SEO web design: key elements to take into account
SEO web design is crucial if we want our website to rank in Google. Communication between the design and SEO departments becomes essential to have a beautiful, functional product that Google's algorithms are able to read correctly. In our SEO agency in Google, when we make a web design [...]
10 questions for a successful digital marketing campaign
Getting the questions right for a digital marketing campaign will be one of the keys to the expected outcome. Most of the time, the reason why a campaign does not perform as it should is because it is poorly defined. We can't start out on a wild goose chase. Good planning is [...]
SEO on Twitter: is it worth it?
When we talk about SEO on Twitter, the first thing we need to understand is what we are talking about. We can understand two different things by SEO on Twitter: 1. Positioning ourselves to appear in Twitter's internal search engine, whether it is our profile or our tweets. 2. Positioning ourselves so that our Twitter profile or content appears in the [...]
7 SEO extensions for your browser
SEO extensions are an important aid for our organic positioning work. They allow us to take a broad look at different elements (links, metadata, etc.) at a glance, saving us time. Often, if we do not have the ability to pay for a full SEO tool such as Ahrefs, Sistrix or SEMrush, it can allow us to do SEO work [...]
The 9 most common SEO mistakes
Making SEO mistakes is quite common. Every time I do an audit or a new client comes in, there are recurring mistakes that are often made and that can hinder our positioning options. I have already mentioned SEO guidelines, strategy or techniques that penalize in recent months, but many times SEO errors do not correspond to a specific [...]
