Digital Marketing Manager
SEO on TikTok is already a fact. Many marketing agencies have started to show interest in the social network and TikTok has undoubtedly become one of the most popular trends in the world.
During the pandemic, downloads of the application skyrocketed, making it the most downloaded app of 2020.
After the pandemic, it has not stopped growing either. In fact, in 2022, TikTok has already surpassed the figure of 1 billion users, which has led marketing agencies to consider it as a tool for promoting and developing campaigns.
As with other social networks, TikTok has also incorporated a monetization system to help brands increase the visibility of their products or traffic to their website.
To understand the great interest in this application, it is necessary to know the numbers it manages. TikTok is currently available in more than 35 languages and in more than 150 countries. In addition, it has become the social network where people spend the most time, with an average of 23.6 hours per month.
In addition, TikTok has benefited from the widespread discontent with Instagram’s algorithm, especially among influencers and small businesses. Gradually these figures have been migrating to TikTok, where the algorithm seems more consistent with expectations.
The content personalization options allowed by the social network make it easier to get views for users, brands and influencers.
In other words, on TikTok you don’t necessarily need to have a large number of followers to go viral. On the contrary, any content creator can viralize a video that is original and “engaging”.
In addition, there are techniques that can improve positioning in this social network.
SEO in TikTok: positioning strategies
Some companies or brands resort to paid campaigns to promote some of their publications. So far so good. However, many of them, due to lack of knowledge, leave SEO positioning aside.
If you are reading this and you still don’t know very well what we mean by SEO positioning or social SEO, well, it is nothing more than spreading a well-positioned content on a website through social networks.
And what is this for? Well, to achieve greater reach, engagement and brand image.
Among all the social networks, TikTok algorithms are the best to carry out a SEO positioning strategy. Possibly for this reason it has become the favorite app for agencies.
The curious thing is that, despite all these advantages, very few companies use this network. Although this may sound negative, the truth is that for our company it means less competition and easier positioning from the beginning.
We, as marketing experts, want to help you learn how to take advantage of this social network and achieve better results. Therefore, we bring you some of the best SEO strategies to implement from now on in your profile.
1. Optimize your TikTok profile SEO fields
TikTok has three SEO fields, the name, the username and the biography, of 30, 24 and 80 characters, respectively.
To get a head start, in the name you can use a keyword that reflects your business or value proposition, and the same goes for the username.
Some people prefer to use a name in this field, but if you have the opportunity to put only the name followed by a keyword, you will have gained points, especially if it contains the keyword and is easy to remember. It is important NOT TO USE YOUR LAST NAME, because it will not contribute anything to SEO.
In the bio you have a few more characters to elaborate, but if you have used a keyword in your name, I recommend repeating it in the bio to let the TikTok algorithm know what your content is about.
It is essential to try to fill in the fields with as much information as possible and try to use as many characters as possible.
2. Optimize the title of publications for Google
When we optimize content for social networks, sometimes we think that it is only about positioning within the application, but this is not right.
Considering that Google now indexes TikTok videos, we cannot forget to optimize for Google, especially if we want to create viralization in our content.
One of the tools you can use for this point is SEMrush. From the section “Keyword overview” you can find the perfect words to incorporate into your publication, both in the title and in the copies.
3. Create Hashtags from keywords
If you’ve ever used TikTok, you’ve probably seen that everyone, or at least a lot of people, use hashtags.
While many users use popular hashtags or experiment with new hashtags, we have to think like SEO.
Our goal is that, when entering the words in the hashtags, they appear in both Google search and TikTok’s own search engine, and there are a few tricks to this.
The key is to choose a long tail (more than 4 words) and turn it into a hashtag. To do this we can use tools that tell us some of the most popular hashtags and choose one with less than 100k volume to start with.
Once the account and the number of followers grows, we can try hashtags with volumes higher than 100k.
4. Create SEO optimized content
What do we mean by creating SEO optimized content? Well, although creating attractive and original videos is important, you should not neglect the optimization of these.
Along with your creative ideas for videos, you have to consider posting no longer than 60 seconds, as well as using keywords both in the video and in the title and description.
But this is not the end of the job. It is important to have ideas for videos in which your audience can interact with you, for example, through questions.
We must also create engagement with your content and get comments that allow you to get to know your followers better and position yourself better.
Another technique is to use the trends of the moment, as well as the most popular music.
5. Use keywords in your videos
This, at first, sounds strange, but it is not. Many times, by saying the keyword in the videos, the TikTok algorithm adds subtitles and helps you to position yourself.
As you can see, almost everything is related to keywords and relating them to the content we have generated and, the more this is applied, the better positioned you will be.
Although we have previously given you tips on how to rank in the Google search engine, this voice technology has great strength within the TikTok search engine itself and can make some of your videos go viral.
6. Add your website and social networks in TikTok biography
During the process, we must not lose focus of our social media efforts. In addition to getting followers and views, to do SEO on TikTok we have to use the platform to redirect traffic to your website.
You can do this either by putting the website in the description of the videos or by putting it as a direct link in the bio. This way, when your followers go to your profile they will be able to access the website with a click.
The same goes for the rest of the profiles you have on social networks. If you have an Instagram account, for example, you could link it to TikTok and share content from one account to another.
However, try not to fall into mirroring practices, that is, do not publish exactly the same content on different networks.
Our goal is for users to follow as many of our company’s social networks as possible. Therefore, although there must be the same line and concordance between them, the content must be different.
While Instagram can have a more informative touch where we show the product and service catalog or communicate promotions, TikTok can be used to get closer to our customers and follow the trends of the moment to show a more human vision of the brand.
7. Pay attention to statistics
As in Instagram, the TikTok application itself offers the possibility of obtaining your profile statistics.
This is very useful to know your target audience and how they interact with your content to know what kind of style and format work best.
From the statistics you can obtain information and data that were unknown until now and make social marketing strategies that match the results obtained from these statistics.
If you were hesitating to open a TikTok account or did not know how to optimize yours, we hope we have helped you. With digitalization and the change in the way we do marketing, it is important to keep up to date with all the news.
Many times we are not aware of the importance of social networks or we may not even perceive the value they can offer to our customers, which leads us to lose business opportunities.
So, even if you are not a fan of social networks, if your audience is on them, you will have to use them if you want to compete in the market.