Google Analytics 4: How it differs from Universal Analytics and how to set it up
Google Analytics 4 is a revolution in web analytics. We tell you the differences between GA4 and the previous Universal Analytics and explain how you can configure it.
How to improve a company's online presence?
A company's online presence is essential if we want to be relevant in the 21st century. It is no longer enough to have a physical or face-to-face business, if we are not on the Internet, we need to have an online presence.
SEO on Instagram: how to position your profile
SEO on Instagram is the key to increasing your number of followers and creating more visibility for your profile. With more than 1.2 billion users, Instagram
Social media engagement: when to measure it, how and why?
Engagement in social media is a concept that is used very often, but not always well. Knowing what it is and how to measure it can help us to understand how to
The best plugins for WordPress
It has been obvious for quite some time now, WordPress is the king of kings among all content management systems (CMS). Today we are here to tell you what we think are the best CMS's.
Purpose marketing: what is purpose marketing and why is it fashionable?
Purpose-driven marketing is one of the most important digital marketing trends of the third decade of the 21st century. It is no longer about simply reaching the consumer, but about
SEO or SEM: what should I choose to grow my business?
When we are about to move forward with our company's digital strategy, deciding whether to invest in SEO or SEM is one of the most crucial decisions we have to make.
Today we are here to show you what we think could be the best SEO tips for 2022. Let's see, these are not tricks that are going to boost your organic rankings.
What is the metaverse and what opportunities does it offer?
The metaverse is on everyone's lips but, at the same time, no one seems to know quite what it is. From scientists prophesying the end of the world as we know it to scientists prophesying the end of the world as we know it
Internet 3.0: marketing and advertising in the Metaverse.
Marketing and advertising in the Metaverse raises a host of questions. New and interesting possibilities when it comes to generating campaigns and strategies, as well as to
Thin Content: what is it and how to avoid it?
If you're interested in SEO, you've probably heard of thin content. We tend to make the literal translation of the concept and speak of short or thin content, but
Structured data: why is it important to take it into account?
Structured data represents a very relevant opportunity for conversion. Basically, it consists of specifying in a schema what is the most important information from
