
10 questions for a successful digital marketing campaign
Asking the right questions for a digital marketing campaign will be one of the keys to achieving the expected results. Most of the time, the reason

10 questions for a successful digital marketing campaign
Asking the right questions for a digital marketing campaign will be one of the keys to achieving the expected results. Most of the time, the reason

SEO on Twitter: is it worth it?
When we talk about SEO on Twitter, the first thing we need to understand is what we are talking about. There are two different things we can understand by SEO on Twitter: 1.

SEO in TikTok: positioning strategies
Breaking news: new TikTok keyword insights tool SEO on TikTok is now a reality. Many marketing agencies have started to show interest in the social network, and it is

7 SEO extensions for your browser
SEO extensions are an important aid to our organic positioning work. They allow us to take a comprehensive look at different elements (links, metadata, etc.) at a glance, saving us time and money.

PPC, a powerful tool to boost your digital marketing efforts
PPC, or pay-per-click advertising, has become one of the most powerful tools for online advertising. PPC campaigns have radically democratised online advertising,

The 9 most common SEO mistakes
Making SEO mistakes is quite common. Every time I do an audit or a new client comes in, there are recurring mistakes that are often made and that can hamper our options.

How to position a new or unsearched product?
Knowing how to position a product is simple. It takes time and work, but the basics are clear. You have to write good content in relation to it, have backlinks of

What is the Amazon Onsite Affiliate Programme and why is it an opportunity for brands?
If you have worked in affiliate marketing, you will surely be aware of this special programme that Amazon has opened for relevant publishers. The onsite affiliate programme

How to study the SEO competition?
Studying the SEO competition is a must if we want to prevent our competitors from gaining ground on Google. Also if we want to be inspired and find new strategies that, perhaps, we don't even know about.

A quick guide to the best formats for online advertising
Nowadays there are an infinite number of online advertising formats. Having a digital advertising campaign is a basic necessity for every marketing team, and a fundamental part of

Black Hat SEO: what is it and why avoid it?
I'm sure you've heard of Black Hat SEO. No matter how much English you know, black hat SEO may not mean anything to you. To understand it, you have to

How to choose the best Google Ads campaign type
Google Ads campaigns have become one of the most powerful tools for businesses to carry out paid advertising. A few years ago, advertising was a