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Acciona:

Email Marketing Cloud and Hubspot

The CLIENT

Acciona

THE INDUSTRY

Construction

HubspotCRMCreativityWeb designDevelopmentMarketing Cloud
ACCIONA CORPORATE
Context

Acciona is a Spanish multinational dedicated to the development of sustainable infrastructures and renewable energies. Its mission is to promoting sustainability in energy, construction, water and transport, generating a positive impact on communities and the environment.

The challenge ->
The challenge

At Acciona, each department's communications are managed with different tools, depending on their specific needs. They required an agency specialising in email development and creativity to send them from Marketing Cloud and Hubspot.

<- Context

How we hack your full-funnel

Cloud marketing

As experts in SalesForce Marketing Cloud, we use best practices to refine emails and involve all departments.

 

Hubspot

As a Hubspot partner , we perform an analysis of your communications and creativity in order to refine the code and adapt in a comprehensive manner.

Personalisation

Acciona needed a part-time work with particular and very specific requirements. In this way, we develop ad hoc templates and a exclusive testing model.

acciona building

Results

managed emails
+ 0
customised processes
+ 0 %
CTR increase
+ 0 %
drives car

Optimising Acciona's funnel through customised email templates and a unique testing model, adapted to the needs of each department, improving the efficiency of their communications..

We applied best practices in SalesForce Marketing Cloud to maximize email performance, and in Hubspot, we performed a detailed analysis and debugging of the code, adjusting content for greater impact.

This allowed Acciona to achieve more effective internal communication and greater engagement, aligned with its sustainability and innovation objectives.

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