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Coviran:

Over 3,000 leads in 4 months by implementing our own lead quality system

The CLIENT

Coviran

THE INDUSTRY

Franchises

Digital advertisingSocial AdsCRMCreativityWeb design
Context

Covirán wanted to reach people interested in setting up their own supermarket and turn that interest into enquiries. To this end, we launched customer acquisition campaigns on Google Ads and Meta Ads, linked to a dedicated landing page.

The challenge ->
The challenge

To generate a steady stream of leads without losing control of the budget. Each platform offered a different opportunity: Google enabled us to reach users who were already looking for ways to set up a business, whilst Meta helped to spark interest of new audiences.

<- Context

How we hack your full-funnel

Franchise Recruitment System

We are specialists in franchise recruitment. Our system, which has been tested in real campaigns, enables us to generate more leads, improve its quality and reduce the cost of acquisition.

Advanced Google Ads

We combine Search campaigns and Performance Max to attract people interested in setting up a supermarket. We adjust keywords, bids and budgets based on the performance of each campaign.

Meta Ads Plus

We work with interest-based audiences and with similar audiences. We tested different messages and creative formats. Video was the format that generated the most leads in both ad groups. And, boom! Exponential growth in leads.

Results

leads
+ 0
improvement in CPL
+ 0 %
new openings compared with the previous year
+ 0 %

As a result of our work, Covirán generated 3,138 leads in four months, with a average cost of €5.17 per lead.

We combine Google Ads and Meta Ads based on our methodology to attract both people who were already looking to set up a business and new audiences interested in opening a supermarket.

On Meta Ads, our video adverts have generated the 95.5 % of the channel’s leads. This has enabled us to identify the format with the greatest reach and to tailor our creative strategy to what works best.

In Google Ads, we have optimised campaigns, keywords and budgets. The search campaign has achieved a cost per lead 17 % lower that of Performance Max, helping us to invest more efficiently.

Given these results, We have built a digital lead generation platform for Covirán that is capable of generating leads on a sustained basis to support the expansion of its network.

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