RBA :

Redefining your Amazon Ads strategy

The CLIENT

RBA

THE INDUSTRY

publisher

Digital advertisingAmazonAmazon AdsStrategy

Context

RBA is a Spanish publishing group known as RBA Editores. It is one of the largest publishers in Spain. It has three main lines of business, collectibles, books and magazines.

It is a leading company in the market present in 50 countries and operates in more than 12 languages.

Challenge -> The challenge -> The challenge -> The challenge -> The challenge -> The challenge -> The challenge -> The challenge -> The challenge

The challenge

In the highly competitive bookselling sector, we were asked to help them audit and map the future strategic framework of their bookshop. sales strategy on Amazon.

<- Context

How we hack your full-funnel

Full Amazon review

We review your Amazon account in order to obtain a clear starting point. At the same time, we evaluate the performance and evolution of the campaigns they had launched to study their performance.

Ad performance

One by one, we analyse all your ads individually and as a whole, in order to plot averages and medians of their CTRs, conversion rates and CPCs.. In this way, we could establish percentages of improvement.

Segmentation and Audience

Little by little we discover what segmentations were efficient and what audience was really interested in their content. We set up clusters of buyers to map out focused next steps.

Results

Thanks to our strategic audit, RBA was able to understand what it really needed to do. performance capability on Amazon and what its real ROI is.

In the same way, we defined a strategy of a long-term nature and sales-focused around the logic of defining formats, creatives and messages that were clearly capable of stimulating sales.

We also analysed the entire organic positioning on Amazon and their keywords.

We also propose a clear and concise strategic roadmap so that they could double sales and save costs over the next two years.

ROI

+ 0 %

Advertisements analysed

+ 0

costs

+ 0 %

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