Improve your website’s SEO with ChatGPT

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Begoña Ontiveros

SEO & Content Writer

It’s a trending topic. Since it burst into our lives in December, ChatGPT has not stopped generating news. And we think it’s an excellent tool to improve your website’s SEO

With Google announcing its own AI, Bard, and Bing integrating ChatGPT into its search engine, the race to offer the best assistant has only just begun.

Optimize your SEO content with ChatGPT

While all this is happening, we can still take advantage of the benefits of ChatGPT (in its free version) to get the most out of it in terms of SEO.

Here are some ideas on how to exploit its full potential.

Keyword research and analysis

As simple as giving ChatGPT a list of keywords and asking it to retrieve related keywords.

Improve website's SEO with ChatGPT

Not only will it do that, but we can also ask it (in table format, by the way) to classify the list by search intention.

Improve website's SEO with ChatGPT

A great help to improve keyword research, a task that every SEO performs on a constant basis.

Content generation

If you are looking to improve the positioning of your website, ChatGPT can help you in different aspects. We believe it can be a great partner when it comes to creating an SEO content strategy.

The AI can create titles and meta descriptions that are attractive and relevant to your content, which will allow you to increase organic traffic to your website.

Improve website's SEO with ChatGPT
Improve website's SEO with ChatGPT

ChatGPT can generate long tail search keywords that are relevant to your content. 

However, you will need to verify that these keywords have sufficient search volume to ensure they are in demand.

Improve website's SEO with ChatGPT

ChatGPT is capable of creating blog articles on a wide variety of topics. The more we refine the prompt or instruction, the closer it will come to meeting our expectations.

In this example we will ask you to act as an SEO. In addition to the topic of “digital marketing tools”, you will place 10 keywords related to the main keyword in the text.

Improve website's SEO with ChatGPT
Improve website's SEO with ChatGPT
Improve website's SEO with ChatGPT

And ChatGPT is not only able to create texts, it also summarizes and rewrites them.

ChatGPT can also generate content for social media that is attractive and with which you can spread your content.

The AI is able to search for sources to enrich the content of our texts.


And although it does not have an opinion, ChatGPT can summarize and classify the opinions of users of, for example, a specific product page. It can be a great help if we want to summarize them in a text.

The possibilities when it comes to word processing are endless. However, you will always have to check these results to verify that the final content makes sense.

As we already mentioned when we wondered whether ChatGPT would make SEO disappear, you have to bear in mind that, above all, the content has to offer useful information to the user. In other words, it has to meet Google’s quality criteria.

Inspiration for Frequently Asked Questions

Using natural language processing techniques (NLP), ChatGPT can analyze article content to identify the main themes and related FAQs.

In this way, it can help simplify the process of creating FAQ blocks in blog articles, which can improve the user experience. It will also be useful for improving the SEO of our website.


Structured data generation

And once we have obtained the FAQ blocks, ChatGPT can create the code to mark up that URL with the structured data you require.


In this example, after bringing up a block of frequently asked questions, we have asked you to make a schema markup so that we can insert it into the URL and thus show it in Google’s search results.

Good schema markup, after all, will help search engines understand that what we are showing them is a block of frequently asked questions.

Meta tag optimisation

Meta tags are HTML elements that provide additional information about a web page to search engines and browsers.

They are important for SEO because they can influence how pages are displayed in search results, which can affect the number of clicks a page receives.

They are also an important way of providing additional information about the content of a page to search engines. This can improve their ability to index and rank content.

The most important meta tags are the title and meta description. We also have other tags of vital importance, such as the headings (H1), the “canonical” tag, or the ALT tag, which defines the alternative text of the images.

ChatGPT can help us both to get new ideas about meta tags and to optimize the ones we have in mind.


Do we have doubts about what structure to give to our robots.txt file? ChatGPT will help us with that too.


Identifying the most common topics

ChatGPT is able to identify, thanks to its algorithm, the most relevant topics by analyzing large amounts of text, news and trends.


In this way, it can help us with our content strategy for a blog.

Translating content into multiple languages

Although we have online translators, ChatGPT works in a more refined way than many of them. It will give us more accurate translations, adapted to the real language.

Improve website's SEO with ChatGPT

As we can see in this example, a literal translation of this sentence would be terrible, it would not convey the true meaning of the sentence. ChatGPT realizes this, and even warns us that it is not a literal translation, but it is close to what is meant to be transmitted.

Optimising international SEO tags (hreflang)

ChatGPT can be a fantastic ally for creating and optimizing hreflang tags. If you have a multilingual website, it is essential that you have them optimized. This way you will be indicating to Google the different versions (depending on the language) that your website has.

In this example, we have also asked you to leave the default label in Spanish.

And as we know that there are several ways to do this, we also ask them to do so.

Code optimisation

ChatGPT is able to understand natural language and programming language. That’s why it can be a great ally when it comes to both programming code and correcting it.

Thanks to all the information it is receiving about programming, it has a huge library of programming resources. This makes it very useful, as you won’t have to spend hours looking for answers to your doubts.

Improve website's SEO with ChatGPT
Improve website's SEO with ChatGPT

ChatGPT should be understood as an automation tool, not a replacement one

It’s great for detecting errors and accelerating processes, but the final work and review will always have to be done by a person. It’s about being efficient without compromising the quality of the programming.

Pixel customisation to measure conversions

There’s nothing like using Google Tag Manager to set up your website’s conversions. But if you want to go a step further, with ChatGPT you can customize them.

Improve website's SEO with ChatGPT
Improve website's SEO with ChatGPT
Improve website's SEO with ChatGPT

And this is just the beginning

In fact, this is just a small list of the multiple uses that ChatGPT has to improve the SEO of a website. We will have to do a lot of tests to find the prompt that gives us the result we need.

Finally, let’s talk about P.E.O. (Prompt Engine Optimization), the ability to find the most efficient prompts. We will be looking for ChatGPT to give us the most accurate answers with the minimum number of prompts.

So it will not just be a matter of what to tell ChatGPT what to do, but how to tell it. In this way, we will be able to get the maximum information in the minimum time.

Improve website's SEO with ChatGPT

The OpenAI interface already has a Chrome extension for prompts, which is being added to every day.

ChatGPT and SEO

ChatGPT is a very useful conversational AI tool to improve your content marketing and SEO services.

As we have already mentioned, ChatGPT will not pull work “out of thin air”. As SEOs, we will have to know what we are asking of it, i.e. we will have to be familiar with the processes.

And that’s when we may need ChatGPT to fine-tune and optimize them.